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Privacy Policy

We, Latent Image Technologies (LIT) (hereinafter: the “Company”), operator of the website www.miragelit.com, respect the privacy of our users and are committed to acting in accordance with the Protection of Privacy Law, 5741–1981, Amendment No. 13 to the Protection of Privacy Law (August 2025), the Protection of Privacy Regulations (Information Security), 5777–2017, and the Communications Law (Telecommunications and Broadcasting), 5742–1982.

This policy is intended to explain what data we collect, how we use it, to whom we transfer it, and what rights you have.

Information Collection

When using the website, we may collect the following information:

  • Information you provide directly – full name, email address, phone number, shipping address, company name, and the content of inquiries submitted through contact or feedback forms on the website.
  • Information from Cookies and tracking tools – Cookies and marketing pixels such as Facebook Pixel, Google Ads, and Google Analytics analytics tools.

Purposes of Use of Information

The information is used for the following purposes:

  • Responding to contact inquiries and providing customer service.
  • Transferring inquiries received through the accessibility component to the relevant client so that they may provide service to their customers.
  • Managing and improving the website and services.
  • Conducting statistical and analytical analyses to enhance user experience.
  • Sending marketing messages and direct mail, subject to explicit consent (Opt-In) and in accordance with the Communications Law.
  • Personalizing content and advertising offers, including through targeted campaigns (Remarketing) via Meta/Facebook, Google Ads, and Google Analytics.
  • Protecting legal rights and preventing fraud or misuse of the service.

Sharing Information with Third Parties

  • We do not share information with external parties except for transferring inquiries received via the accessibility component to the client who owns the website, so that they may provide direct service to the end customer. In such cases, the transfer of information will be solely for the purpose of providing service to the end customer, including purchasing tickets for cultural events and/or registration for after-school programs/classes.
  • We use external services such as Meta/Facebook, Google Ads, Google Analytics, and WhatsApp for traffic analysis, targeted advertising, and improving user experience. These services collect general usage data (such as pages viewed, general location, and time spent), but do not receive directly identifiable personal information from us.
  • Additional service providers (hosting, CDN, mailing systems, data analysis systems) receive access to information solely for website operation purposes and subject to confidentiality and information security agreements.
  • Authorized authorities – in cases where we are required by law or for legal protection purposes.

Cookies and Targeted Marketing Pixels

The website uses Cookies and marketing pixels for:

  • Analyzing website traffic (Google Analytics).
  • Remarketing on platforms such as Google Ads and Facebook Ads.

Users may block or delete Cookies through their browser settings.
Targeted advertising can be disabled through the personal settings of advertising platforms or via dedicated opt-out websites such as Google Ads Settings and Your Online Choices.

Data Retention and Security

  • Information is stored in secure systems only, with restricted access to authorized employees.
  • We operate in accordance with accepted security standards such as ISO/IEC 27001.
  • Information is retained solely for fulfilling the purposes detailed in this policy.
  • We will retain information as long as there is a legitimate need to provide the service. Thereafter, the information will be deleted or anonymized.

User Rights (Pursuant to Amendment 13 to the Law)

In accordance with the Protection of Privacy Law and Amendment 13, you have the following rights:

  • Right of Access – to receive information about you stored in our systems.
  • Right to Rectification – to request correction of incorrect, incomplete, or outdated information.
  • Right to Erasure – to request deletion of personal information, except where we are legally required to retain it.
  • Withdrawal of Marketing Consent – you may withdraw your consent to receive marketing communications at any time.
  • Right to Restrict Processing – in certain cases, you may request that we limit the use of your information.
  • Right to Data Portability – the right to receive your personal data in an accessible format or request its transfer to another entity.

Direct Marketing

Promotional mailings will be sent only after obtaining explicit consent (Opt-In).

You may unsubscribe from the mailing list at any time by clicking the unsubscribe link in marketing messages or by contacting us directly.

We undertake not to sell or transfer your email address to third parties for marketing purposes without your permission.

Contact Regarding Privacy Matters

For any questions, requests, or inquiries regarding this policy, please contact us:

Business Name: Latent Image Technologies (LIT)
Contact Person: Tal Shlomovitz
Phone: +972-8-979-7766
Email: info@miragelit.com

Policy Updates

We reserve the right to update this policy from time to time. Material changes will be published on the website.

Last updated: 22.02.2026